Free tool
Lead Leak Self-Audit
Eight questions, three numbers you already know, and you get the thing agencies usually make you book a call for: a ranked map of where your pipeline leaks, with conservative dollar figures on the leaks that can honestly carry one. Runs on your device, sends nothing anywhere.
Your numbers
You enter: three numbers and five choices about how the phone and follow-up run today. You get: a conservative annual dollar figure, a ranked leak map, and every formula in the open. The numbers loaded now are a worked example for a typical local service business. Swap in yours and watch the map re-rank.
Calls, texts, form fills, and DMs together. If you are guessing, your phone log and inbox have the real figure.
The eight questions
The 35% default for after-hours share is what we most often measure for local service businesses. Change it if you know yours.
Conservative annual leak, the part we can put a number on
$0
from missed answers, empty after-hours coverage, and slow replies. The other leaks are flagged below without invented dollars.
Every assumption, printed
During-hours and after-hours inquiries are separate pools. No inquiry is counted twice, and lifetime value is left out on purpose.
missed $ = inquiries x miss% x 75% never-retry x close% x value x 52
25% of missed callers are assumed to try you again, the honest variable most calculators set to zero. Deeper dive: Missed-Call Revenue Calculator.
after-hours $ = inquiries x after-hours% x loss factor x close% x value x 52
Loss factor: 60% with no coverage, 30% with an auto-acknowledgment, 0% covered. People shopping at 9pm keep dialing.
speed $ = answered pool x decay x close% x value x 52
Decay: 0% under 5 minutes, 5% within the hour, 20% same day, 40% next day or later. The shape follows the Harvard Business Review lead-response research; grade yourself properly with the Lead Response Time Grader.
Follow-up, reviews, reminders, and tracking are flagged as severity only. We do not put dollars on what we cannot measure from here.
Worked example
A typical service business, audited in ninety seconds
These are the numbers the tool loads with. An ideal input is honest, especially the two questions about after-hours and follow-up.
The ideal way to fill it in
What comes back
$136,568 a year
The ideal output is a fix order: the biggest defensible number first, and no invented dollars on the leaks the tool cannot see from here.
The point
An audit is just the right questions in the right order.
None of these eight questions is clever. The reason most owners have never answered them in one sitting is that each leak hides in a different report, and three of them hide in no report at all. A missed 8pm call does not appear anywhere as a lost job. It appears as marketing that is not working.
The paid version of this audit pulls your real call log, your real reply times, and your real quote list, then watches the line for a month. This version runs on your estimates, which is exactly why every formula is printed where you can argue with it. If the number is big enough to matter on your estimates, it is worth twenty minutes to measure properly.
Questions we get asked
Why is the total smaller than I expected?
Because it is built to survive scrutiny. Call-back behavior is counted, lifetime value is excluded, and two of the five leak categories get no dollar figure at all. A conservative number you believe beats a dramatic one you dismiss, and if the conservative number is still uncomfortable, that is the finding.
What if I do not know my own numbers?
Your phone system or mobile log has last month’s missed calls, and your inbox timestamps are your reply times. Pull one normal month, including evenings and weekends. Owners who check usually find they guessed low on misses by about half.
Why no dollars on follow-up and reviews?
Because we cannot see your quote list or your review page from here, and inventing a multiplier would poison the numbers we can defend. Those leaks are real, they are just better measured than estimated. The severity flag tells you whether they are worth measuring.
Is this the same as your paid audit?
It is the same questions and the same arithmetic, run on your estimates instead of your data. The paid version pulls real logs, listens to real calls, and benchmarks your line against businesses like yours, which is a different level of certainty. This version tells you whether that is worth doing.
Where do my numbers go?
Nowhere. Everything runs in your browser, nothing is transmitted, and there is no email gate. Copy the results if you want to keep them.
Who built this
The audit we sell, with the easy half published
This is the first sitting of a real Project Driver audit, made self-serve. Omar Ramos, our founder, is a systems engineer and program manager with 16+ years of building operational systems, and these are the questions he asks before any tool gets recommended.
When the map shows where the leak is, the fixes are specific: missed-call text back for the silence after a ring-out, an AI receptionist for coverage, speed-to-lead follow-up for slow replies, and review automation for the asks that never go out. Not sure which task to hand over first? Run the AI-Ready Task Test.
Built and maintained by Project Driver. Last reviewed August 2026.