Free tool
Google Review Link + Ask Kit
Most businesses send customers to a search results page and wonder why nobody reviews them. This gives you the direct link that opens the review box itself, a QR code for the van or the counter, and three messages ready to send.
Your business
Find it with Google’s own Place ID Finder. Search your business name, then copy the ID that appears. It usually starts with ChI. A maps.app.goo.gl share link will not work: those are short links and do not contain the ID.
Everything runs in your browser. No lookup is made, nothing is sent to Google or to us, and the link is assembled on your device.
Worked example
One Place ID in, three ready-to-send asks out
The only input that takes effort is the Place ID, and Google’s finder hands it to you in twenty seconds.
The ideal way to fill it in
What comes back
Plus a print-ready QR of that link and three messages, like the same-day text: “Hi {first}, thanks again for having Reyes Plumbing out today. If everything looks good, would you mind leaving a quick review? It genuinely helps a small business. Takes about 30 seconds.”
The ideal use is the same-day text on every completed job, edited to sound like you.
What actually gets answered
Nobody refuses to leave a review. They just never quite get to it.
When a happy customer does not review you, it is almost never reluctance. It is that the ask arrived four days late, from an email address they did not recognise, pointing at a search page that made them hunt for the right business and then find the review button. Every one of those is a step you can remove, and each one you remove roughly doubles what you get back.
Ask the same day, every job
Not when you remember, and not only after the jobs that went unusually well. That is how you end up with nine reviews from three years and a rating nobody trusts. Same day, every completed job, as a step in closing the job out rather than a favour you work up to asking for.
Give them somewhere to complain first
The email template here ends with “if anything is not right, reply to this email first”. That line is not there to suppress bad reviews. It is there because an unhappy customer who gets a reply usually stops being unhappy, and one who does not gets a keyboard instead.
Never offer anything for a review
Discounts, entries into a draw, anything of value in exchange for a review breaches Google’s policies and can get your reviews removed or your profile penalised. Asking is fine and encouraged. Paying, in any form, is not.
Questions we get asked
Why can’t I just paste my Google Maps link?
A maps.app.goo.gl address is a short link. The identifier is held on Google’s servers, not in the URL, so there is nothing in it for this tool to read without making a network request. Since everything here runs on your device, we ask for the Place ID instead. Google’s Place ID Finder gives it to you in about twenty seconds and you only ever need to do it once.
Will this link still work next year?
The search.google.com/local/writereview?placeid= format has been the standard direct review link for years and is what Google’s own profile tools produce. If you are printing it on something expensive, point the QR at a short page on your own website that redirects to it. Then if the format ever changes, you update one redirect rather than reprinting a van.
Can I use the QR code on printed material?
Yes. The downloadable file is 1024 pixels with the quiet zone the print spec requires, which is ample for a counter card or an invoice footer. For anything larger than a sheet of paper, use the QR generator with the same link and pick a bigger size.
Should I reply to reviews?
Yes, and especially to the bad ones. A calm, specific, non-defensive reply to a one-star review is read by far more prospective customers than the review itself, and it is one of the few places where you get to demonstrate how you handle things going wrong. Reply to the good ones too, briefly. It signals an active business rather than a dormant profile.
Are the message templates any good?
They are deliberately plain. Review requests fail when they read like marketing, so these are written the way you would actually say it, with a {first} placeholder to swap for a name. Edit them to sound like you. A slightly clumsy message in your own voice outperforms a polished one in ours.
Who built this
Built from the ask sequences we actually install
The three messages in this kit are the survivors. They come from the review systems we set up for clients, where the request goes out the same day the job closes and the wording has been tested against being ignored.
Our rule on reputation is simple: check the experience while the job is still happening, fix what needs fixing, then ask every customer with a neutral link. That system is review and reputation automation. Print your code properly with the QR Code Generator, and if the ask keeps going out late, measure the habit with the Lead Response Time Grader.
Built and maintained by Project Driver. Last reviewed August 2026.
Let’s talk
The link is easy. Asking every single time is the hard part.
We wire the request into the moment a job closes, so it goes out the same day without anyone remembering to send it.